Challenge:
The outdated website suffered from a poor UI/UX design, making navigation difficult and reducing user engagement. Additionally, the lack of mobile responsiveness negatively impacted user retention, as visitors struggled with accessibility on different devices. Slow loading speeds led to high bounce rates, causing potential customers to leave before exploring the site.
Technologies Used:
- Front-end- HTML5, CSS3, JavaScript
- Back-end- PHP
- CMS- WordPress
- Database- MySQL
- Optimization Tools- Google PageSpeed Insights, GTmetrix, SEO Plugins
Strategies Implemented:
Conducted in-depth user research to design an intuitive interface.
Optimized code and images to improve loading speed.
Optimized website structure with clean URLs and metadata.
Implemented SSL encryption for data security.
Results & Impact:
- 50% improvement in website loading speed.
- 30% increase in organic traffic within three months.
- Enhanced user engagement with a 40% reduction in bounce rate.