Challenge
The previous Times Hearing website faced several challenges that affected user experience and business growth. The design was outdated, making navigation difficult and unappealing for visitors. There was no clear website flow, which led to confusion and made it hard for users to explore hearing aid products or contact the business.
Technologies Used:
- Front-end- HTML5, CSS3, JavaScript
- Back-end- PHP
- CMS- WordPress
- Database- MySQL
- Optimization Tools- Google PageSpeed Insights, GTmetrix, SEO Plugins
Strategies Implemented:
- User-Centered UI/UX Design
- Improved Website Flow
- Mobile-First Approach
- SEO & Performance Optimization
Results & Impact:
- The new design enhances user engagement and builds trust with potential customers.
- Visitors now enjoy a seamless experience across all devices, increasing retention.
- Website speed was optimized, reducing bounce rates and improving overall performance.
- Search engine visibility increased, leading to higher organic traffic and better online reach.
- The new CMS allows the business to update products and services efficiently, ensuring scalability.